What do OYO hotels have in store for local extended-stay hotel residents
Santa isn’t the only one coming to town. So is OYO.
Those who regularly drive on the Orange Blossom Trail may
have recently noticed 2 transient hotels are sporting the OYO sign.
This is a big deal that could have a profound impact on
people who have a limited income and difficulty keeping a roof over their
heads.
OYO
(short for On Your Own) is the second-largest hotel operator in
the world, behind Marriott.
Like most hotel operators, the New Delhi, India-based
company doesn’t own the hotels it provides technical and financial resources to
the owners to help them increase profits. OYO then gets a percentage of the
income, sort of like McDonald’s and its local franchise holders.
Within a relatively short period of time, OYO has become a
dynamo in the hotel industry – boasting of more than a half-million hotel rooms
under its flag.
Considering that Orlando is one of the top hotel markets in
the United States, it’s noteworthy that their first 2 hotels – the Bel-Air and
the Arrow Motel – are on OBT, not closer to tourist attractions on
International Drive or U.S. 192 in Kissimmee. There are many other hotels on
the OBT that fits the profile of the Arrow and the Bel-Air.
The OBT hotels are right in the heart of the budget strip
that caters to extended-stay customers who usually pay by the week. Will the
arrival of OYO stabilize the budget market or increase prices for customers?
That remains to be seen.
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